Run the IPTV business.
We run the rest.
OnyxPlay is IPTV-as-a-Service for Indian ISPs: the headend, the broadcaster agreements, the smart-TV apps and the compliance paperwork, run for you. You bring the subscribers, the network and the customer relationship. We carry the complexity.
You sell connections. We carry everything else.
IPTV is a complex business — technology, regulation, broadcaster commercials. We hold that complexity so your team can stay focused on the part that grows revenue.
- Your subscriber relationships and retail plans
- Pricing your plans for the market you know
- The last-mile fiber and customer support
- The retail story — what makes you the local choice
- Direct agreements with 60+ broadcasters
- MIB Schedule 10 carriage compliance and quarterly filings
- The hosted headend: DRM, encoding, and delivery infrastructure
- Apps on every major TV platform, maintained by us
- A 24×7 NOC that watches the feeds while you sleep
- New channel onboarding when partners ask for it
The business case writes itself.
Here's the math.
Subscribers stay longer
Bundled households churn 2–3× less than internet-only. The TV becomes a daily habit; the bundle becomes the price the family compares against.
ARPU rises, install cost doesn't
Add ₹250–400 to the monthly bill with no new install truck and no new account. The easiest upsell your sales floor will ever run.
Sell into the book you already own
Your broadband subscribers are the addressable market. No door-knocking, no Google Ads — IPTV converts through the WhatsApp groups your team already runs.
Win the price-war street
Three or four fiber ISPs on a single lane is normal now. The one with 500+ channels in the bundle is the one new households pick — and existing ones don't leave.
Recurring margin you keep
Wholesale rate per subscriber slides as you scale. The retail price is yours to set; every rupee above the wholesale is gross margin on a recurring line item.
No headend, no risk
No encoders to buy, no broadcaster MoUs to chase, no DRM lab to staff. If a market doesn't take, you turn off a contract — not a server room.
What your subscribers actually get.
The four things subscribers notice in the first week. Not features — outcomes.
See platform detailsSmooth playback
No buffer wheel, no pixel storms during a wicket. Adaptive bitrate that actually adapts to a 30 Mbps fiber line.
Fast channel switching
Under a second between channels. Surfing the lineup feels like a satellite STB — because that's the bar your subscribers compare to.
A guide that scales
A 7-day EPG across all 500+ channels — searchable by language, genre, or program. Subscribers find what is on in seconds.
Resume across TVs
A subscriber pauses on the living room TV and finishes on the bedroom TV. One account, every set, automatic.
The IPTV business, in a tab.
Manage from one browser tab
Subscribers, channels, billing, support tickets — every operator job lives in one signed-on session. No SSH, no separate dashboards.
Billing that speaks your stack
REST + webhooks to your CRM and BSS. Or use the built-in billing engine with Razorpay and PayU pre-wired.
Support scripts, not surprises
Every common subscriber issue has a resolution script in the portal. Your Tier-1 team doesn't need IPTV expertise to handle 95% of tickets.
Reseller ledger included
A reseller portal for your LCO and retail distributors — commissions, top-ups, and their subscriber ledger in one view.
The stuff that keeps you out of trouble.
Every compliance obligation, DRM license, and broadcaster agreement sits with us. You inherit cleared status.
Full compliance detailsSchedule 10 compliance
MIB Schedule 10 carriage obligations are carried by OnyxPlay. Returns go out from our compliance desk; cleared status is inherited downstream. A compliance receipt is downloadable from the operator portal every quarter.
99.95% platform uptime
Guaranteed in the partner SLA. The hosted origin is fully redundant and watched 24×7 by our NOC. Optional CDN nodes inside your network auto-failover in seconds.
In-house Schedule-10-compliant DRM
Content protection developed at OnyxPlay specifically for the Indian regulatory regime. Per-channel, per-device, hardware-rooted where the TV supports it.
Broadcaster agreements, in writing
60+ broadcasters under direct MoU. The rest are TRAI-registered aggregators with named, written agreements. No grey carriage. Every channel traceable to paper.
Plays with your existing stack. All of it.
Keep every system you rely on. OnyxPlay connects to your CRM, billing, and helpdesk via REST and webhooks.
CRM
- Salesforce
- HubSpot
- Zoho
- Custom webhooks
- Native REST API
Billing
- Razorpay
- PayU
- Cashfree
- Stripe
- UPI / NPCI
- Manual / cash
Messaging
- MSG91
- Twilio
- WhatsApp Business
- SMTP
Accounting
- Tally
- Zoho Books
- QuickBooks
- CSV export
Helpdesk
- Freshdesk
- Zendesk
- Custom webhook
MoU to first subscriber. In 6 weeks.
-
Week 1
Kickoff
MoU signed. Tech kickoff call with your network team. We send a 6-page integration playbook — no jargon, no architecture review.
Your team · OnyxPlay account lead -
Week 2
Network setup
PNI or BGP session at an IXP we share. If you want an in-network CDN node, you rack hardware to our reference spec and we install it remotely.
Your NOC · OnyxPlay deployments -
Week 3
Lineup & integration
You pick channels from the catalog and set your retail plans in the operator portal. CRM and billing wired up.
Your product lead · OnyxPlay onboarding -
Week 4
Pilot
Internal users on real subscriber accounts, watching on the OnyxPlay apps for Android TV, Fire TV, Samsung, and LG.
Your QA · OnyxPlay support -
Week 5–6
Launch
Soft launch in a single locality, then the rollout schedule you decide. We sit on your war-room channel for the first 30 days.
Your team · OnyxPlay on-call
10 modules. One managed service.
Questions before the partnership call.
From the past quarter of intake calls. Anything missing? Ask it on the partnership form — we answer in 24 hours.
Partner With UsLaunch IPTV for your subscribers.
In 6 weeks.
No headend to build, no broadcaster negotiations to run, no DRM vendor to integrate. One MoU with OnyxPlay and you're in the TV business.